# Go-to-Market

> Getting a built thing in front of people: positioning, landing pages, SEO, and product analytics.

Canonical: https://learn.significanthobbies.com/curriculum/tracks/go-to-market

Getting a built thing in front of people: positioning, landing pages, SEO, and product analytics.

This track contains 4 connected concepts. Mastery means explaining each
mechanism, predicting its failure modes, and supporting decisions with code,
measurements, or a reviewable design artifact.

## Roadmaps

- [12-Week Application Engineering](https://learn.significanthobbies.com/curriculum/roadmaps/application-engineering-12w) — Turn backend, client, UX, real-time, interactive, analytics, and distribution skills into one complete product.

## Concepts

- [Positioning](https://learn.significanthobbies.com/curriculum/concepts/positioning) (core) — Naming the problem, the audience, and the alternative you beat.
- [Landing Pages](https://learn.significanthobbies.com/curriculum/concepts/landing-pages) (core) — Turning a visitor into an activated user: hero, proof, single CTA.
- [SEO](https://learn.significanthobbies.com/curriculum/concepts/seo) (core) — Programmatic and content SEO: intent, structure, indexability.
- [Product Analytics](https://learn.significanthobbies.com/curriculum/concepts/product-analytics) (core) — Activation, retention, funnels — measuring whether the product works.