intro practice · system design prompt
Draft a product positioning statement
Write a 2-sentence positioning statement for a product you use, using the form: "For [target] who [need], [product] is the [category] that [unique benefit]. Unlike [competitor], it [differentiator]." Then write a worse version and explain why yours is sharper.
The mechanism
Positioning answers two questions: "for whom" and "compared to what alternative." If your statement could just as well describe three of your competitors, you have a description — not positioning.
Expected evidence
Two positioning statements (good + worse) + a one-line critique of the worse one.
Try this drill in the practice workspace →
Hints when you need them
- Specific target > broad target.
- The differentiator must be testable.