# Critique a real landing page

> Pick a real landing page (not your own). Score it against: clear hero (3s rule), specific audience, single primary CTA, social proof, friction-free signup. Write a rewrite for the hero section.

Canonical: https://learn.significanthobbies.com/curriculum/drills/critique-landing-page

Pick a real landing page (not your own). Score it against: clear hero (3s rule), specific audience, single primary CTA, social proof, friction-free signup. Write a rewrite for the hero section.

## The mechanism

A landing page has one job: get the right visitor to take one action. Headline that says what it is and who it is for, one clear call to action, social proof, no distractions. If a visitor cannot tell what the product does in 3 seconds, you have lost them.

## Expected evidence

A scoring rubric (1-5 per criterion) + a rewritten hero (headline + sub + CTA).

## Hints

- Read the headline; close your eyes; can you say what the product does?
- Cut adjectives. Replace with nouns and verbs.

## Sources and practice

- [Julian Shapiro — Landing Page Copywriting (Startup Handbook)](https://www.julian.com/guide/growth/landing-pages)
- [Marketing Examples — Landing page teardowns](https://marketingexamples.com/landing-page)
- [Study Landing Pages](https://learn.significanthobbies.com/curriculum/concepts/landing-pages)
- [Try the interactive drill](https://learn.significanthobbies.com/drills/critique-landing-page)
- [All practice briefs](https://learn.significanthobbies.com/curriculum/drills/)