intro practice · system design prompt
Critique a real landing page
Pick a real landing page (not your own). Score it against: clear hero (3s rule), specific audience, single primary CTA, social proof, friction-free signup. Write a rewrite for the hero section.
The mechanism
A landing page has one job: get the right visitor to take one action. Headline that says what it is and who it is for, one clear call to action, social proof, no distractions. If a visitor cannot tell what the product does in 3 seconds, you have lost them.
Expected evidence
A scoring rubric (1-5 per criterion) + a rewritten hero (headline + sub + CTA).
Try this drill in the practice workspace →
Hints when you need them
- Read the headline; close your eyes; can you say what the product does?
- Cut adjectives. Replace with nouns and verbs.