# SEO

> Programmatic and content SEO: intent, structure, indexability.

Canonical: https://learn.significanthobbies.com/curriculum/concepts/seo

Programmatic and content SEO: intent, structure, indexability.

- Difficulty: core
- Tracks: Go-to-Market

## Mental model

SEO is matching what people are searching for and earning the trust to rank for it through good content and credible links. On-page basics (title, H1, page speed) are necessary but not sufficient — the real fight is content depth and inbound links.



## Primary sources

- [SEO Starter Guide (Google Search Central)](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) (doc)

## Practice

### On-page SEO audit

Pick a page on a real product site. Audit: title tag, meta description, H1, internal links, mobile usability, Core Web Vitals (LCP target <2.5s). List 3 fixes ranked by impact.

**Expected evidence:** A short audit table + 3 prioritized fixes with a rationale.

## Review prompts

- Every on-page basic is correct and the page still does not rank. What is the usual reason?

## Build evidence

- **Synthesize: Application Engineering** — Turn backend, client, UX, real-time, interactive, analytics, and distribution skills into one complete product. Produce one working system, benchmark, or evidence-backed design that integrates the path.

## Prerequisites

- None assigned.

## Related concepts

- [Landing Pages](https://learn.significanthobbies.com/curriculum/concepts/landing-pages)

## Learning paths

- [12-Week Application Engineering](https://learn.significanthobbies.com/curriculum/roadmaps/application-engineering-12w)