Go-to-Market · core
SEO
Programmatic and content SEO: intent, structure, indexability.
Mental model
SEO is matching what people are searching for and earning the trust to rank for it through good content and credible links. On-page basics (title, H1, page speed) are necessary but not sufficient — the real fight is content depth and inbound links.
How to study SEO
Begin by restating the mental model in your own words, then connect it to a concrete system you have built or operated. Name the mechanism, the constraint it addresses, and the trade-off it introduces. Use SEO Starter Guide (Google Search Central) to check details, but close the source before writing your explanation. Retrieval is the learning step; rereading is only preparation.
Next, compare SEO with Landing Pages. Ask what changes in correctness, latency, resource use, operability, and failure recovery. Complete On-page SEO audit and preserve the command, input, output, and one failed attempt as evidence. Finish by explaining the idea without jargon to someone who has not studied the track.
Proof of understanding
- Explain the mechanism from first principles and identify the state it reads or changes.
- Give one situation where the concept is the right choice and one where it is not.
- Predict a realistic failure mode before running the drill, then compare the prediction with evidence.
- Connect the result to a roadmap or build artifact instead of treating the concept as isolated trivia.
Learn from primary sources
Practice and explain it back
On-page SEO audit
Pick a page on a real product site. Audit: title tag, meta description, H1, internal links, mobile usability, Core Web Vitals (LCP target <2.5s). List 3 fixes ranked by impact.
Expected evidence: A short audit table + 3 prioritized fixes with a rationale.
Open the interactive drill →Review prompts
- Every on-page basic is correct and the page still does not rank. What is the usual reason?
Build evidence
Synthesize: Application Engineering
Turn backend, client, UX, real-time, interactive, analytics, and distribution skills into one complete product. Produce one working system, benchmark, or evidence-backed design that integrates the path.
- Implements or precisely models the core mechanisms from all three milestones
- Includes at least one injected failure or adversarial case and demonstrates recovery
- Reports quality, latency, resource, reliability, or usability measurements relevant to the domain
- Ships a concise architecture note explaining decisions, trade-offs, and remaining risks
Prerequisites
None assigned yet.