# Landing Pages

> Turning a visitor into an activated user: hero, proof, single CTA.

Canonical: https://learn.significanthobbies.com/curriculum/concepts/landing-pages

Turning a visitor into an activated user: hero, proof, single CTA.

- Difficulty: core
- Tracks: Go-to-Market

## Mental model

A landing page has one job: get the right visitor to take one action. Headline that says what it is and who it is for, one clear call to action, social proof, no distractions. If a visitor cannot tell what the product does in 3 seconds, you have lost them.



## Primary sources

- [Julian Shapiro — Landing Page Copywriting (Startup Handbook)](https://www.julian.com/guide/growth/landing-pages) (doc)
- [Marketing Examples — Landing page teardowns](https://marketingexamples.com/landing-page) (doc)

## Practice

### Critique a real landing page

Pick a real landing page (not your own). Score it against: clear hero (3s rule), specific audience, single primary CTA, social proof, friction-free signup. Write a rewrite for the hero section.

**Expected evidence:** A scoring rubric (1-5 per criterion) + a rewritten hero (headline + sub + CTA).

## Review prompts

- Traffic is high, conversion is low, and the copy is accurate. What do you check first?

## Build evidence

- **Synthesize: Application Engineering** — Turn backend, client, UX, real-time, interactive, analytics, and distribution skills into one complete product. Produce one working system, benchmark, or evidence-backed design that integrates the path.

## Prerequisites

- [Positioning](https://learn.significanthobbies.com/curriculum/concepts/positioning)

## Related concepts

- [SEO](https://learn.significanthobbies.com/curriculum/concepts/seo)
- [Product Analytics](https://learn.significanthobbies.com/curriculum/concepts/product-analytics)

## Learning paths

- [12-Week Application Engineering](https://learn.significanthobbies.com/curriculum/roadmaps/application-engineering-12w)